Martino & Binzer is, and always has been, a full-service advertising agency. However,  a strategic marketing communications firm more closely represents what we do everyday (you already know our stance on selling advertising). Aside from that, there are a few basic tenets we believe in:

• First and foremost, we believe in the Internet. It's the most versatile marketing tool ever created – and now that we've established that our fellow web travelers include those over 65 by the drove, it's one of the best places to go to reach those prospects.
  
  

• We also believe in following leads, and since the only leads you can follow are those you generate, so we also believe in building response-based marketing tools. It's a little extra work – but well worth the effort.
   
• Our Call Tracking and Cross Media Metrics programs will open your eyes to what kind of response measurement is available.

• We believe that until you really know what the customer wants, you can't provide it, so we also believe in getting to know what we don't know and the information that comes from talking to the people you want to speak to.

• We believe in efficiency and cost effectiveness. We believe that you can build something once and distribute it on as many ways as possible – as a direct mail piece, a magazine or newspaper insert, a hand out at events, a fulfillment piece from your website. Everywhere and in every way we can.

• We believe in using the media as prudently as possible. It's very expensive – and sometimes wasteful. It's more important to fish where the fish are. That may sound obvious, but you'd be surprised.

We adhere to these tactics throughout the life cycle of every project. And we adhere to these tactics in providing every service and deliverable we offer.